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Gonzo Grand Master

Gonzo

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The BBB is dated for sure. They call every year for me to join, which I never do. In my opinion, the only people who call them are the complainers. In all my years I've never had one person ever come in and tell me they found out about my shop through the BBB.

 

These days the internet, mainly google, is where people check you out. Your website (and YES build one) is your best advertisement. One more thing, occasionally go to google and do a search on your shop by name. Say you specialize in tires, then google for tire shops in your area. Click on your name. The more you google your name the more likely it will be the first shop's name that comes up on the search engine.

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CARMandP Proficient

CARMandP

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Cost me $540 a year and I decided this year I had other things that needed that money. My new secretary couldn't believe it was something that I had to pay for. Her comment was its something that you can buy? What does it stand for then? That helped me not renew.

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Hands On Community Regular

Hands On

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I guess I am not going to renew this year either. They wanted $560 for the year. I told them I would offer $250. She said it doesnt work that way, its based on how many employes you have. I told her I had one employee. She offered $390. I will be respectfully Declining.

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Mario Collaborator

Mario

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It shares the post with more people in your area on their news feed. I always have ads from a used car dealer on my news feed when he boosts the post and his posts regularly have 30 or so comments about the vehicle in the post.

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OOOooo Contributor

OOOooo

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Think about it this way, have you ever called the BBB to check out a business before you go there. I have not and I don't know of anyone that has. I ask my new customers how they heard about me. The most common answer is friend or Google.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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