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533 topics in this forum

  1. Marketing Strategies To Attract and Retain Your Ideal Customers

    By Joe Marconi,
    • 0 replies
    • 561 views

  2. How to Make Price Irrelevant

    By Joe Marconi,
    • 0 replies
    • 1.2k views

  3. Isn’t It Time We Rethink What a Master Level Technician Is?

    By Joe Marconi,
    • 1 reply
    • 2k views

  4. Five Proven Tips to Improve Your Bottom Line

    By Joe Marconi,
    • 0 replies
    • 1.4k views

  5. Money Isn’t The Motivator We Think It Is

    By Joe Marconi,
    • 0 replies
    • 1.2k views

  6. Understanding S-Corp Distributions and Draws | Are They Taxable?

    By nptrb,
    • 1 reply
    • 2.6k views

  7. Spring Clean Your Finances: 5 Steps Every Business Should Take

    By nptrb,
    • 1 reply
    • 2.4k views

  8. Home Energy Efficient Tax Credit: An Inflation Reduction Act 2022 Benefit

    By nptrb,
    • 0 replies
    • 2.3k views

  9. Tax Season Preparation: A Comprehensive Guide

    By nptrb,
    • 1 reply
    • 2.1k views

  10. 10 Financial Resolutions Every Business Should Make

    By nptrb,
    • 0 replies
    • 1.7k views

  11. How to Do a Year-End Financial Review

    By nptrb,
    • 0 replies
    • 1.9k views

  12. Steps to Ensure a Smooth Financial Year-End

    By nptrb,
    • 0 replies
    • 1.7k views

  13. Thankful Reflections: Financial Wins of the Year

    By nptrb,
    • 0 replies
    • 1.8k views

  14. How to Set Up a Chart of Accounts to Reduce Transaction Classification Errors

    By nptrb,
    • 0 replies
    • 2k views

  15. Shop Owners: Why Do Employees Underperform?

    By Joe Marconi,   
    • 0 replies
    • 1.7k views

  16. How To Setup A Products and Services List For Auto Shops

    By nptrb,   
    • 0 replies
    • 1.5k views

  17. There's No One Size Fits All Repair Shop Business Model

    By Joe Marconi,
    • 0 replies
    • 1.6k views

  18. 6 Common Financial Statement Issues In Auto Shops (And How To Fix Them!)

    By nptrb,
    • 0 replies
    • 1.1k views

  19. Vehicle Delivery Process: The First Step to Your Next Sale

    By Joe Marconi,   
    • 0 replies
    • 1.3k views

  20. Understanding the Differences Between Employees and Contractors | What You Need to Know

    By nptrb,
    • 0 replies
    • 933 views

  21. Top Auto Repair Shop Financial Mistakes To Avoid

    By nptrb,
    • 3 replies
    • 1.4k views

  22. Article: When An Employee Brings You Bad News, Say Thank You!

    By Joe Marconi,
    • 0 replies
    • 1.1k views

  23. Extension of the IRS Lookback Period: What you need to know

    By nptrb,
    • 0 replies
    • 1.1k views

  24. Why We Do Bookkeeping

    By nptrb,
    • 0 replies
    • 765 views

  25. Quiet Quitting: New Phrase, Old Problem. Featured in Ratchet and Wrench Magazine

    By Joe Marconi,
    • 1 reply
    • 809 views

  26. Tricks for Tax Season

    By nptrb,   
    • 1 reply
    • 1k views

  27. R+W Article: Is it Time to Rethink the Definition of Master Technician?

    By Joe Marconi,
    • 0 replies
    • 672 views

  28. Joe Marconi Ratchet + Wrench Article- Shop Owners, What Keeps You Up at Night

    By Joe Marconi,   
    • 0 replies
    • 693 views

  29. Facing Your Financial Fears

    By nptrb,   
    • 0 replies
    • 803 views

  30. Your Business Finances in 2023

    By nptrb,   
    • 0 replies
    • 683 views

  31. Marconi: You Can (and Will) Survive an Economic Downturn

    By Joe Marconi,
    • 0 replies
    • 753 views

  32. Lang Marketing Reports: Shrinking Repair Shop Population

    By Joe Marconi,
    • 1 reply
    • 869 views

  33. TACKLING TESLA MISCONCEPTIONS

    By Joe Marconi,
    • 0 replies
    • 933 views

  34. How "Clean" Are Electric Vehicles?

    By Joe Marconi,
    • 0 replies
    • 899 views

  35. Is It Time to Raise Your Labor Rates?

    By Transmission Repair,   
    • 0 replies
    • 1.1k views

  36. Is It Time to Raise Your Labor Rates?

    By Joe Marconi,   
    • 0 replies
    • 1.2k views

  37. EV Consideration May Be Up But Skepticism Still Exists

    By Joe Marconi,
    • 0 replies
    • 793 views

  38. Dealers Seek New Ways to Beat Market

    By champtires,
    • 0 replies
    • 774 views

  39. Shop Owners: What Keeps you up at night?

    By Joe Marconi,
    • 0 replies
    • 809 views

  40. Stop Overpaying for Tires

    By champtires,
    • 0 replies
    • 1.1k views

  41. Business Success is Determined by People, Not Process

    By Joe Marconi,   
    • 2 replies
    • 1.9k views

  42. The Past is Passed

    By Joe Marconi,   
    • 2 replies
    • 1.6k views

  43. Is it Really all about Price?

    By Joe Marconi,   
    • 0 replies
    • 1.3k views

  44. SBA Issues New PPP Regulations, What You Need To Know Part 4

    By nptrb,
    • 0 replies
    • 1.3k views

  45. SBA Issues New PPP Regulations, What You Need To Know Part 3

    By nptrb,
    • 0 replies
    • 1.1k views

  46. SBA Issues New PPP Regulations, What You Need To Know Part 2

    By nptrb,
    • 0 replies
    • 1.3k views

  47. SBA Issues New PPP Regulations, What You Need To Know Part 1

    By nptrb,
    • 0 replies
    • 1.2k views

  48. 10 Top Financial Tools Your Auto Repair Shop Need Today

    By nptrb,
    • 0 replies
    • 1.5k views

  49. A Tool for Becoming a Better Leader

    By Elite Worldwide Inc.,
    • 0 replies
    • 1.2k views

  50. A Valuable Lesson from COVID-19

    By Elite Worldwide Inc.,
    • 0 replies
    • 1.4k views


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  • Latest Posts

    • carmcapriotto
      Google's Local Service Ads - Everything You Need To Know [E145] - The Auto Repair Marketing Podcast

      By carmcapriotto · Posted

      Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call. They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful. With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started. Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) Google Local Service Ads AutoOps - Scheduling Tools for Auto Shops The Google Guarantee Google Screened Keywords in Reviews – Adding Fuel to the Fire Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads. Overview of Google Local Services Ads (00:02:53)  Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S. Historical Context of Local Services Ads (00:03:25)  Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops. Current Availability and Limitations (00:04:38)  Hallie details the current state of Local Services Ads for tire shops and their limited availability. Cost Structure of Local Services Ads (00:05:34)  Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads. Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads. Lead Generation Process (00:07:44)  Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard. Ongoing Maintenance of Ads (00:08:31)  Discussion on the necessity of monitoring and rating leads to optimize the ad performance. Success Stories from Beta Testing (00:10:55)  Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads. Lead Cost Insights (00:11:39)  Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops. Visibility of Local Services Ads (00:12:18)  Brian describes how Local Services Ads appear prominently in search results, enhancing visibility. Google Screened vs. Google Guaranteed (00:13:02)  Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes. RepairPal Sponsorship Message (00:14:27)  Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network. App Fueled Sponsorship Message (00:15:32)  Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops. Verification Process for Shops (00:16:33)  Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks. Verification Steps for LSA (00:16:50)  Overview of the verification process for auto repair shops applying for Google Local Services Ads. Challenges with Specialty Shops (00:19:14)  Discussion on difficulties specialty shops face with Google Local Services Ads targeting. Specialization in Google Ads (00:20:03)  Insights on why specialized shops may benefit more from traditional Google Ads. Opportunities with LSA (00:22:05)  Exploration of the current opportunities available for shops using Google Local Services Ads. Cost Benefits of LSA (00:23:13)  Comparison of lead costs between Google Local Services Ads and traditional Google Ads. Importance of Google Business Profile (00:24:29)  Discussion on how optimizing Google Business Profiles impacts LSA ad performance. Role of Reviews in SEO (00:27:40)  Emphasis on the significance of keywords in customer reviews for improving visibility. Optimizing Photos for LSA (00:29:42)  Best practices for managing and updating photos in Google Local Services Ads. Pricing for LSA Management (00:31:01)  Details on the costs associated with managing Google Local Services Ads for shops. Introduction to LSA (00:33:47)  Discussion on the performance of Google Local Services Ads and how to get started. Discovery Call Process (00:34:15)  Details on scheduling a discovery call and assessing local competition for LSA. Final Thoughts on LSA (00:34:38)  Emphasis on the importance of early adoption of LSA for auto repair shops. Self-Management of LSA (00:34:40)  Advice on running LSA independently, highlighting the required time and dedication. Closing Remarks (00:35:29)  Thanking listeners and sponsors, and encouraging engagement with the podcast. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics  Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others Thanks to our Partners, RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      Leadership Lessons From "The Shot" [E179] - Diagnosing the Aftermarket A to Z

      By carmcapriotto · Posted

      Thanks to our Partner, NAPA Autotech In this episode, Matt dives deep into the world of leadership, drawing an interesting parallel between basketball and the world of auto repair. In this episode, Matt discusses: The significance of March Madness and The Shot—not the Michael Jordan moments you might expect, but the shot in the 1992 NCAA tournament between Duke University and the Kentucky Wildcats. Insights into Coach Mike Krzyzewski's (Coach K) leadership style, particularly during high-pressure moments, and how it parallels the leadership needed in running a shop. How Coach K's calm, confidence, and ability to empower his players to take ownership in crucial moments played a pivotal role in Duke's success. The importance of leadership that encourages autonomy, confidence, and creating an environment where your team can thrive and make decisions that align with your vision. A breakdown of Christian Laettner's mindset during the game and how the Duke team overcame a seemingly lost situation with just 2.1 seconds left on the clock. Matt takes us through the dramatic ending of the game and how Coach K's simple yet powerful leadership moment shaped the outcome, drawing lessons for managers and leaders in the aftermarket industry. This episode isn't just for basketball fans; it's for anyone looking to inspire leadership and develop a high-performing team. By trusting your people, giving them autonomy, and showing calm, quiet confidence, you can help your team overcome challenges and come out on top. Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      Don’t Sell, Connect: The Power of Emotion with Your Clients [RR 1032]

      By carmcapriotto · Posted

      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Dan Clark explores how emotion surpasses reason in driving action, particularly in sales, emphasizing the power of storytelling to activate specific brain chemicals. He shares personal experiences, including his recovery from paralysis, to illustrate the impact of belief and a strong "why." The conversation delves into societal stigmas around emotional expression, especially for men, and the importance of genuine connection. Clark further explains how leveraging brain chemistry through storytelling enhances influence and strengthens customer relationships. He concludes by stressing that businesses should prioritize deep human connections over mere transactions. Dan Clark, Hall of Fame Keynote Speaker, New York Times Best-Selling Author of 37 Books, Expert in Next-Level Leadership for Teams, Sales, and Life. https://danclark.com/ Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction of Dan Clark (00:00:00) The Importance of Emotion in Memory (00:02:47) Emotion vs. Knowledge in Sales (00:04:17) Statistics on Sales Persistence (00:04:47) The Role of Storytelling in Sales (00:05:13) Social Stigma Around Emotion (00:05:23) Mental Health and Emotional Prosperity (00:06:01) Creating Discomfort for Growth (00:07:05) Asking for Help in Mental Health (00:07:49) The Role of Feelings in Leadership and Sales (00:08:07) The Zone and Brain Chemicals (00:09:11) Emotional Connection in Sports (00:10:06) Impact of Storytelling on Audience (00:12:07) Overcoming Struggles and Emotional Growth (00:16:29) Authenticity and Emotional Expression (00:17:54) The Importance of Belief (00:18:30) Energy and Attraction (00:19:26) Authenticity in Connection (00:19:54) Personal Injury Story (00:20:31) Rock Foundation vs. Rock Bottom (00:21:21) Core Values in Business (00:22:22) The Power of Belief (00:23:08) Asking the Right Questions (00:23:51) Connecting Head and Heart (00:24:36) Physiological Responses to Fear (00:24:49) Storytelling in Sales (00:27:32) Self-Awareness in Customer Service (00:28:29) Identifying with Roles (00:30:22) Heart-to-Heart Connection (00:30:44) Story of Empathy (00:31:07) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      The Edge of a Generation - with Darren McLea [E035] - Speak Up!

      By carmcapriotto · Posted

      Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Watch Full Video Episode Today’s guest is Darren Mclea - whom our host, Craig O’Neill has been friends with since meeting the Mcleas (virtually) in 2018.  In those days, Darren and Craig were working together on projects for adopting technology - but today’s episode goes much farther back than that! Both Darren and Craig were born in the early 80’s and as such - carry similar generational experiences.  While sometimes referred to as “Xennials,” Craig prefers to introduce himself as an “Elder Millenial.”  In this conversation - which was sparked by a post Darren shared in social media - listeners will enjoy some nostalgia for times past, while contemplating technology's role in communication in the near future. Specifically, Craig invites Darren to discuss why their unique generation’s upbringing and relationship with technology helped to shape their perspectives and outlooks today. You will hear several topics and enjoy many reflections including: How the speed and pace of information has changed. How problems with communication in the recent past may not have been bad problems to have. What the technology was like on Sept 11, 2001. A delightful musical “Come from Away” based on 9/11 and why Canada is a great neighbor (and how it highlights what technology was like on Sept 11, 2001) Parenting today’s youth in a technological era What would happen if a crisis occurred today and suddenly we had no smart phones? The importance of shared experiences. Why commercial breaks aren't always a bad thing. Brain calories. Newspapers. The good and the bad of analog and digital. Listeners will enjoy the lightheartedness and good humor in this chat and yet may feel properly challenged to consider some of the ways we can recapture the good times in our present times. You will be encouraged to keep your minds clear of clutter, and cultivate shared experiences with those around you.  The good ol’ days are still here - if we let them be. The word of the day: Posterity. pos·ter·i·ty. noun: All future generations of people. About our guest: Darren McLea grew up in the tire business and now helps advance the business development of tire and auto repair companies just like yours. His mission is to help you create long term, loyal customer relationships through effective communication, not just sell more tires.  https://www.djmsolutions.net/ Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact Information Email Craig O'Neill: [email protected] Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      THESE THREE THINGS [E206] - Chris Cotton Weekly Blitz

      By carmcapriotto · Posted

      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind n this episode of "The Weekly Blitz," Coach Chris Cotton delivers insightful guidance tailored specifically for auto repair shop owners. He delves into the effects of spring break on sales, underscoring the significance of having a well-planned marketing calendar to effectively navigate and prepare for seasonal slowdowns that can impact business. Chris enriches the discussion by sharing a personal anecdote about dealing with an aftermarket warranty issue, illustrating the critical importance of maintaining customer trust and satisfaction, even when it presents financial challenges for the business. This story serves as a reminder of the long-term value of prioritizing customer relationships and integrity. Additionally, Chris provides an exciting update on Project Alpha, a shop he acquired, showcasing its remarkable turnaround in financial performance. He details the innovative staffing strategies implemented, which have contributed to the shop's success and growth. These strategies not only improved efficiency but also fostered a positive work environment, setting a benchmark for other shop owners to follow. The episode is proudly sponsored by Shop Marketing Pros, a company that specializes in providing marketing solutions tailored for auto repair shops. Their expertise helps shop owners enhance their visibility and reach, ensuring they stay competitive in the ever-evolving market. **Spring Break Challenges (00:01:05)**  In this segment, Chris delves into the seasonal challenges faced by repair shops during the spring break period. He explains how the influx of vacations and travel plans leads to a noticeable dip in sales, as fewer customers seek repairs during this time. To counteract this trend, Chris emphasizes the importance of having a well-structured marketing calendar. By planning promotions and outreach efforts in advance, repair shops can better navigate the slow season and maintain a steady flow of business. **Doing What's Right for Customers (00:06:31)**  Chris shares a compelling personal experience that underscores the significance of exceptional customer service. He recounts a situation where he had to make a tough decision to prioritize the needs of a customer over immediate profit. This story highlights the long-term benefits of building trust and loyalty by consistently doing what's right for customers. Chris argues that by putting customers first, businesses can foster stronger relationships and ultimately achieve greater success. **Project Alpha Update (00:10:26)**  In this update, Chris provides an in-depth look at the progress of Project Alpha, the shop he recently acquired. He discusses the financial performance of the shop, noting significant improvements in revenue and profitability since the acquisition. Chris also outlines the operational changes implemented to enhance efficiency and customer satisfaction. From streamlining processes to upgrading equipment, these improvements have positioned the shop for continued growth and success in the competitive market.  Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae  www.autoshopcoaching.com  Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris: AutoFix-Auto Shop Coaching www.autoshopcoaching.com www.aftermarketradionetwork.com #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      Leadership Transitions and Fresh Perspectives: MACS 2025 [THA 425]

      By carmcapriotto · Posted

      Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, this conversation explores the transition of leadership within the MACS Association. Outgoing chairman Andy Fiffick and incoming chairman Aaron Becker reflect on the organization’s history, its future direction, and the critical role of continuous education in the automotive industry. They discuss the necessity of adapting to technological advancements, particularly in thermal management for electric vehicles, and emphasize the invaluable networking opportunities offered by MACS and similar industry events. The conversation also highlights the increasing complexity of vehicle systems and the growing influence of AI in automotive businesses. Discover expert perspectives on emerging refrigerants, the integration of technology in vehicle maintenance, and the challenges and successes that have shaped MACS over the years. Aaron Becker, President, AirSept. Aaron’s previous episodes HERE Andy Fiffick, CEO Rad Air, 10-locations, franchise. Listen to Andy’s other episodes HERE Show Notes Watch Full Video Episode TST Big Event, March 29th, 2025: https://www.tstseminars.org/ MACS Training Event & Trade Show: https://macsmobileairclimate.org/ National Automotive Service Task Force (NASTF): https://wp.nastf.org/ Koura: https://www.kouraglobal.com/ Honeywell: https://www.honeywell.com/us/en Introduction to the Episode (00:00:00) Andy Reflects on His Tenure (00:01:44) The Impact of the Housing Crash (00:02:18) Transition of Leadership (00:04:39) Aaron Becker's Introduction (00:05:01) The Importance of Thermal Management (00:07:29) Thermal Management's Role in Modern Vehicles (00:09:03) Technology Specialists and Thermal Management (00:10:02) Aaron's Innovative Approach (00:11:40) Evolution of Products at AirSept (00:12:07) Adapting to Changing Technology (00:15:31) Reflections on Industry Changes (00:16:04) Understanding Vehicle Technology (00:16:55) Embracing New Technologies (00:18:20) AI Integration in Business (00:19:27) Networking at Events (00:24:18) Continuing Education (00:29:33) Encouragement to Join MACS (00:31:02) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      Stagflation: What is It? [E162] - Business By The Numbers

      By carmcapriotto · Posted

      Thanks to our partners, NAPA TRACS and Promotive In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into a major economic issue that could impact your auto repair shop: stagflation. With inflation staying high and economic growth slowing, what does this mean for your business? Should you be concerned about a recession, and how can you prepare? Hunt breaks it all down with real-world insights and historical comparisons to the 1970s economic crisis. 🔹 What You’ll Learn in This Episode: What stagflation is and why it matters now. How inflation is outpacing wage growth and hurting the middle class. The impact of tariffs, oil prices, and fiscal policy on businesses. Lessons from past economic downturns (1970s and Japan's lost decades). How auto repair shop owners can stay profitable in a shifting economy. Stay ahead of the curve and make informed decisions for your business! Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Text Paar Melis @ 301-307-5413 Download a Copy of My Books Here: Wrenches to Write-Offs Your Perfect Shop  The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio
    • Dan Ritchie
      Loaners Cars for Customers

      By Dan Ritchie · Posted

      We have 6 loaner vehicles. It helps a lot. We use SHOPLOANER.COM to verify that the customer's full coverage insurance becomes primary on our loaner. The SHOPLOANER.COM works well with our point of sale system and keeps all the records. Dan Ritchie  EXPRESS AUTO SERVICE


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